Business Cases
Learn how to build a case using qualitative and quantitative data. Uncover tools to conduct secondary research and methods for primary research.
We are a global training program teaching students how to apply data to build strategy, IMPROVE existing products, and EXPAND business offerings using systems thinking.
4.8 out of 5 based on latest cohort
70+
program graduates
This was an amazing course! It was extremely thorough, comprehensive, and really teaches you and helps you build your confidence around Product Management.
MalazTaking this class allowed me to fully understand the role of a Product Manager at a deeper level.
KemiThis was an engaging course that allowed me to learn core concepts in Product Management. I think with the help of this course I would be able to carry out my responsibilities as a PM from day 1! The capstone project helped tie all of our learning together and will prove useful as a part of my portfolio. My only wish is that I had more time with our instructor Diamonde; she was amazing!
DeShawneOur Value-Based Pricing
70+
Graduates of our APM training program
4.8/5
Average rating from our most recent cohort
55%
Increase in confidence. The average confidence score increased from 2.77 to an average score of 4.
Program alumni have worked at:








Our curriculum
You learn the exact analytics-driven process to grow any existing consumer or B2B product — from strategy to experiment design.
Learn how to build a case using qualitative and quantitative data. Uncover tools to conduct secondary research and methods for primary research.
Learn how to identify opportunities in data and evaluate opportunities for impact using prioritization frameworks like R.I.C.E and DVF.
Learn how to analyze and interpret data within context of a business goal or job to be done. You'll learn how to identify patterns within datasets.
You'll learn high quality experiment design, how to isolate test variables, and how to define success.
Most PM programs teach you theory and leave you to figure out the job. We hand you the end-to-end process, the real data, and the templates practitioners actually use.
Features included
Full Stack Product Manager
Features not included
Other Programs
A premium curriculum where we walk you, step-by-step, to onboarding onto a team, to building a vision and strategy, to feature ideation, and delivering on an experiment. We've left no stone unturned to deliver you the most life-like experience of product management in big tech.
We will email you the syllabus for you to explore our offering further.
Request SyllabusAn alum on moving from Program Manager to Product Manager.
Alum capstone project example
Objective(s)

Alum capstone project example
Objective(s)

Alum capstone project example
Objective(s)

Alum capstone project example
Objective(s)

Our Value-Based Pricing
in their own words
01
Case Study 01
I did learn some valuable frameworks and know how's, but more importantly I know how to apply what I learn given our various use cases and the capstone. I can more effectively do market sizing, stakeholder engagement, conduct customer discovery, develop a product roadmap, and track the right metrics.— Cohort 3
02
Case Study 02
Assumption mapping, prioritization, knowing where to go for data and insights and how to use those sources, understanding what a PRD is and how to communicate the PRD to key stakeholders.— Cohort 3
03
Case Study 03
Skills around product lifecycle development, differentiating the members needed for a team, employing a RICE method to test various hypothesis.— Cohort 3
04
Case Study 04
Understanding product's frameworks, experiment design and A/B testing, roadmap development and prioritization, brainstorming innovation, assumption mapping.— Cohort 3